BRAND REFRESH VISUALISATION
Diageo were undergoing a brand refresh, and as part of the process, they required some stunning stills and animations to showcase their products in a new and exciting way. To meet their needs, we developed a cutting-edge 3D process that allowed us to create what we call 'Liquid Magic'. By utilizing our expertise in computer-generated imagery and animation, we were able to produce incredibly realistic representations of Diageo's signature drinks that were both visually striking and incredibly engaging.
We wanted the final images to look both liquid and glasslike so developed a 3d simulation for each colour that would give us the ability to move around it, like a sculpture and take either stills or animations.
We then colour corrected and art worked the piece to give the images and animations a slightly translucent quality that represent both the alchemy behind making the different drinks and the different flavour notes each product has.